#YOU TUBE UNPLUGGED TV#

Like Apple, YouTube has struggled to secure all the channels it wants at a desirable price. This is similar to a proposal Apple has discussed with media companies for some time. broadcast networks and a smattering of popular cable channels, a concept known in the industry as a skinny bundle. In one scenario, it would build a bundle of channels with the four U.S.

#YOU TUBE UNPLUGGED TV#

YouTube has discussed different ways of packaging TV channels, the people said. вЂњWeвЂ™ve started down this journey with specialized apps like YouTube Kids, as well as through our YouTube Red subscription service.вЂќ вЂњWe aim to provide more choice to YouTube fans - more ways for them to engage with creators and each other, and more ways for them to get great content,вЂќ Sundar Pichai, GoogleвЂ™s chief executive officer, wrote in an letter to Alphabet shareholders last week. YouTubeвЂ™s interest in a live TV package has been reported in the past, but this the first time the name and details of the plan have emerged. Apple and are working on similar proposals, while Dish Network and Sony have already introduced online TV services.

Christian Oestlien and Jonathan Zepp are among top YouTube executives working on Unplugged, the people added. YouTube has been working on an online cable package since at least 2012, one of the people said, but these plans have taken on new urgency in the past few months.

Unplugged would bring more premium content onto YouTubeвЂ™s web service and mobile apps, grabbing more viewing time and generating more non-advertising revenue. YouTube introduced its first paid subscription service, Red, last fall. YouTube, a unit of AlphabetвЂ™s main Google Internet business, is pursuing subscriptions for premium video to compliment the largest ad-supported video site in the world. YouTube executives have discussed these plans with most major media companies, including ComcastвЂ™s NBCUniversal, Viacom, Twenty-First Century Fox and CBS, but have yet to secure any rights, said the people, who asked not to be identified because the talks are private.

The project, for which YouTube has already overhauled its technical architecture, is one of the online video giantвЂ™s biggest priorities and is slated to debut as soon as 2017, one of the people said. YouTube is working on a paid subscription service called Unplugged that would offer customers a bundle of cable TV channels streamed over the Internet, people familiar with the plan said.

You tube unplugged